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Whitefish Area Lodging Association
Project type
Tourism
Date
2022-2024
Location
Midwest/Minnesota
The Whitefish Area Lodging Association needed a way to stand out against a backdrop of corporate resorts in Minnesota's lake country, as well as boost visits during the shoulder season. This campaign features hand-drawn illustrations, Northwoodsy aesthetics and cheeky concepts. A really fun project to work on.
My Role:
Concepts, Copy for Social Ads, Videos, Radio Ads (cut ads together in Audition).
Highlights:
Effective campaigns with successful metrics.
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