Lovtre

A local little family of five wanted to brand their maple syrup. Living on a gorgeous tree farm, making syrup is truly a labor of love for them. The client asked us to focus on love, family, and Norwegian heritage. Lovtre was born from the Norwegian word meaning "trees that lose their leaves in the fall." We decided to stick with the Norwegian word but change the pronunciation to "love tree."

My Role:
Concepts, Naming, Packaging Copy, Website Copy

Highlights:
Highly Satisfied Client