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Gotta Be Superior
Project type
Tourism Branding Campaign
Date
2023-Present
Location
Wisconsin/Midwest
A tourism campaign for a quirky port city on the greatest lake in the world. Superior, Wisconsin, has long lived in the shadow of its neighbor, Duluth, Minnesota. And they were tired of it. Swim Creative's challenge for this campaign was to create a REAL and unique identity as retro and welcoming as the city itself.
My Role:
Created brand tone of voice, established Superior's story in a real and engaging way, and created the name "Gotta Be Superior." Writing copy for all campaign tactics.
Director or Assistant Director - Video Shoots and Edits
Highlights:
Full Branding System
Video + Radio Commercials
Travel-Sized Travel Guide
Social ads + Display ads
Website
