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FinnFest USA
Project type
Brand Growth Campaign
Date
2023
Location
Minnesota/Midwest
FinnFest is North America's premier event for Nordic culture and learning. They sought a brand that reflected the modern and innovative excellence of Finland and Scandinavia. Not only that, they also wanted to boost ticket sales and expand their audience beyond strictly people of Finnish heritage.
My Role:
I crafted a tone that was both intellectual and sparse yet inviting and curious. To reinforce their roots, I selected Finnish words that you'll see carried throughout the creative.
We had an A-group of creatives on this project and the results were stunning. The website, social ads, and overall geometric design elevated FinnFest undoubtedly. One of my favorite projects to date.
Highlights:
Updated Brand
Landing page
Social Ads
