Every Child Ready Duluth

The Duluth Public Library is on a mission to make Duluth, Minnesota, and the local area a shining example of kindergarten readiness. They wanted a campaign that made school readiness seem less overwhelming. New parents aren't getting much sleep, they're going through major life adjustments – we needed a way to make the message friendly and simple. So we created the ECRD team of animal mascots (Talk-asaurus, Sing-horse, Play-tapus, Write-oceros, Read Squirrel), each one representing a simple activity that boosts early childhood development.

My Role:
Concepting Mascots and Campaign, Copy for All Tactics

Highlights:
Videos
Posters
Direct Mail
Website Page