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Brown Bag Potatoes
Project type
Brand Campaign
Date
2022-2024
Location
Wisconsin/Midwest
Award-winning environmental work right here. I was thrilled to work with a company that had such a game-changing idea: reduce plastic by creating a 100% biodegradable paper bag. Genius. Our team at Swim Creative fashioned an eye-catching brand centered around eco-friendly ideals, and we picked up some awards along the way.
My Role:
My favorite work from this brand campaign has to be the illustrated brand video! I wrote the script, selected/directed the VO talent, and worked with a stellar illustrator and an amazing animator/video editor to make this come together. I wrote everything from email content, landing page copy, and digital/social ads, to packaging and fliers for this client.
Highlights:
Platinum Award Winner (2024 AVA Digital Awards) – Brown is the New Green (brand video)
Gold Award Winner (2024 AVA Digital Awards) – Website
Gold Award Winner (2024 AVA Digital Awards) – Email Marketing
Direct Mail Package + Informational Flier
